stupid client

Boy, I bet that caught your attention. I can't tell you how many times I've heard a twentysomething in an ad agency say "the client is so stupid." Since I was also a twentysomething until now.

Amazing how all these clients are so stupid. If they are so stupid, how do they run multi-billion dollar companies with thousands of employees and customers globally?

They come up with original ideas — not original marketing ideas — original ideas for a business and passionately pursue its future.

They take risks, they learn new things and try new things daily.

I was a client. And I was not... stupid.

So when I went back to being an agency person, I bristled at the comment.

We DO NOT THINK you are stupid here. We think you are very, very smart.

We also think we're very smart. A bit of a brainiac approach to advertising.

If you think you're "one of us," we'd love to meet you. I think we'd get along. Mutual respect.