radio roi - huh?

So we get called all the time — "We hear you are the gurus of targeted, measurable radio and we want what you did for other clients. So you can measure it, right?"

Yes, we can, but...

"Hey, what is this but, can you hit a CPM or not?"

Yes, we can give you a very good idea of what to expect, how to test it and how to plan it, and roll it out... and make it successful and measurable.

But the real discussion is what broad-based media in general can accomplish — it can scale the business. It can grow it 100,000 customers a quarter, not 10,000.

It can give you first mover advantage. Own the category, the concept, the audience.

It has impact on all of the mix — improved search and interactive ROI, increased social media and PR results and let's not forget... employee morale. Hey, you built the company on that group of employees and they sure don't go home and tell their families about the latest search words.

But... more importantly... it works to grow a business. Doesn't have to be radio. TV? Out of home idea? Sponsorship?

Basic premise is more people need to know more about what you have to offer.

You ready?