MANASIAN, INC.

Manasian, Inc. to launch Persystent Technologies

Waltham, MA - November 17, 2004 - Manasian, Inc. has been retained by Persystent Technologies to position and expand the company's presence in Q1, 2005. The assignment includes brand identity, website development, literature, interactive marketing programs and channel training tools.

Persystent Technologies is a pioneer in the automatic repair and security software for PCs and other computing devices. Persystent's software requires no user intervention to automatically repair operating environment software problems. The benefit to the users is a crash-free computing experience.

Persystent's founder and CEO, Ray Weadock, has over 27 years in the high technology industry. He's been instrumental in building some of the best known companies in the industry including VisiCorp, Quantum Corp. and Conner Peripherals. He's also been VP/GM of Digital Equipment's PC Business Unit and, most recently, served as CEO of Fortress Technologies.

"This is a tremendous opportunity to help launch a company that offers truly breakthrough technology. Persystent's customers today are some of the biggest companies in the country and we hope to increase awareness of their solution" states Jean Manasian, President of Manasian, Inc.

"Jean Manasian has worked for me before and I trust her with the management of the Persystent brand. Her marketing knowledge and creativity has always impressed me and so I turned to her to help me develop a position and extend our presence in the marketplace," states Ray Weadock, President and CEO of Persystent.

About Manasian, Inc.
Manasian is an integrated marketing communications agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 282 Moody Street, Waltham, MA 02453, 781-547-7100. For more information contact Leann Phoenix lphoenix@manasian.com.