Manasian Creates Customer Acquisition and Partner Programs for Whaleback Systems

Waltham, MA. October 5, 2009 - Manasian, Inc. has developed an aggressive new customer acquisition program for Whaleback Systems targeted at small to mid-sized businesses (SMB). Whaleback Systems provides the VoIP technology and service architecture that enables telecom resellers and service providers to deliver a high quality business class VoIP service to their customers.

"Manasian helped us to solve the difficult challenge of finding new business and building our brand in the SMB market segment," said David Zwicker, Vice President of Marketing at Whaleback Systems. "We now have an effective and affordable co-branded marketing program that can be tailored to meet the specific business development needs of our partners. The program has been rolled out to our channel partners who will leverage the same proven lead generation model and materials to drive business in their regions."

The program, includes, direct mail, marketing literature and sales support materials that drive prospects to the company's website, on-line webinars and live events to learn more and lead to conversion.

"Whaleback Systems has a unique offering to small businesses and we needed to make sure we got the message to the target and we got them to act. Small businesses are inundated with communications but our agency has extensive experience reaching the audience and brought our experience to the process-developing a program that effectively reached the target and closed business," stated Jean Manasian, President of Manasian, Inc.

About Manasian, Inc.
Manasian, Inc is an integrated marketing communications agency committed to creating exciting, measurable and motivating solutions for their clients. Manasian is located at 282 Moody Street, Waltham, MA 02453. For more information please visit us at www.manasian.com or call 781-547-7100.

About Whaleback Systems
Whaleback Systems provides technology and best practices to enable telecom resellers and service providers to deliver a business-class VoIP (Voice-over Internet Protocol) service to their customers. Whaleback Systems' corporate headquarters is in Portsmouth, NH; further information is at www.whalebacksystems.com