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Jean Manasian

Who is Jean Manasian?

For more than 25 years, Jean has been working with companies to grow their businesses, develop enduring brands and drive customer acquisition. As a strategists, business consultant and advertising executive, she’s worked with leading global and national brands as well as startups, online businesses and nonprofits.

Known for her compulsive curiosity, she brings together her knowledge of trends, consumers, company structures and sales models to develop a brand position that can evolve as the market evolves, and then executes tactical programs flawlessly.

Jean spent the majority of her career in ad agencies as a senior executive at Hill, Holliday and Arnold Worldwide before starting her own agency, Manasian+Partners.

Her experience also includes executive positions for leading global companies including VP/Global Advertising for Digital Equipment Corporation and Compaq, where she launched their first global, integrated campaigns.

In 2004 she started Manasian+Partners, delivering branding campaigns, customer acquisition programs, and interactive for Constant Contact, Winn Companies, CA Technologies (globally), EMC, W Hotels,, Vistaprint and SciQuest, to name a few.

Jean, also, currently leads the National Student Advertising Challenge team at Boston University and teaches in the graduate school.

Her interests include competitive tennis, her family, traveling, writing and gardening, as well as serving on the Board of Directors for Big Brother, Big Sister.